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Michael Cox, Winemaker
A Northern California native, Winemaker Michael Cox grew up in Sonoma and spent time in both the Sonoma and Napa wine producing regions as a student. His local head start gave him an enviable background that most young winemakers find very difficult to achieve.
Mike first attended the University of California at Los Angeles, studying chemical engineering and working in a wine cellar during the summer. It was then that his love for wine surfaced and took him down another road. In order to become a member of the wine industry, he transferred to the U.C. Davis campus and graduated with a degree in Enology in 1991. Mike also took advantage of coming home from school each summer to work at Sonoma area wineries, gaining good solid experience every step of the way. He worked his way up through the cellars of two prestigious wineries, Hacienda and Dry Creek Vineyards, during and after he finished school. His first full Winemaker position was at DeMoor Winery in 1992. Mike likes to work closely with growers and prefers small production vineyards that contribute unique qualities to his blends. The Carneros grapes Mike works with at Schug offer unrivaled wine-making opportunities due to their unique diversity and complex, well-developed flavor characteristics.
In the cellar, his focus is on staying abreast of current winemaking developments. He favors progressive use of the newer technologies available to winemakers today, such as the Voll Tauchers, hydraulic punch-down fermenters that automate the process of gently punching down the cap during fermentation. Mike also has the impressive ability to manage the hundreds of separate lots stored in the cellars before blending, including the judicious adaptation of specific barrel coopers to specific vineyard lots, in order to emphasize the terroir.
As Winemaker, an important member of the Schug family team, Mike works closely with Sales & Marketing Director Axel Schug. Together their winemaking talents create the premium Carneros and Sonoma wines with the European flair that Schug is famous for.
Walter Schug, founding winemaker (1935 - 2015)
A native of Germany's Rhein River valley, Walter Schug was raised in Assmannshausen, on the region's only Pinot Noir estate. He marked his first harvest in 1953, apprenticing at all nine of the famed wine estates of Hessen, in the Rheingau region of Germany.
In 1959, after finishing his studies with a diploma in Viticulture and Enology at the prestigious German wine institute of Geisenheim, Walter left for California. He spent a year expanding his knowledge while working at a winery and taking extension courses at UC Davis. Two years later, he returned to California for good, with his wife Gertrud, to work as the Assistant Superintendent at California Grape Products Corporation. In 1966 Julio Gallo asked him to be the family’s Head of Grower Relations and Quality Control for Northern California. Gallo’s involvement on the North Coast led Walter to become acquainted with over 500 independent growers and several thousand acres of prime vineyards in Napa, Sonoma and Mendocino County.
By 1973, Walter's experience was sought out by Joseph Phelps to establish Joseph Phelps Vineyards in Napa Valley, and that year began his 10 vintages as Vice President and Winemaker for the new enterprise. Among Walter’s many contributions to the Napa Valley's newly emerging fame were:
By 1980, however, there was little market in California for Pinot Noir, and Phelps ceased production of the varietal. Reluctant to stop working with the grape of his childhood home and firmly believing in its future, Walter came to an arrangement with Joseph Phelps that he would continue his regular work at the winery, yet produce Pinot Noir under his own private label.
Three years later, Walter’s private project had grown to such an extent that he made the decision to leave Phelps and concentrate on the Schug brand. Since then the winery has grown from a 2,000 case production to 40,000 cases a year. 2003 marked Walter's 50th harvest, an achievement which very few in California can claim.
Walter passed away in 2015 just after celebrating his 80th birthday. His legacy is carried on today by his children and longtime winemaker Michael Cox.